Research on Transit Media

MOBILE BILLBOARD ADVERTISING RESEARCH

Mobile billboards are viewed by 95% of people that go by them and are read by 85% of them. Almost TWICE the attention that static billboards receive!

– Outdoor Advertising Association of America

Mobile advertising generates 2.5 times more attention than a static billboard.

– Perception research

97% of the people who read the mobile billboard recall what they read.

– Outdoor Advertising Magazine TACA’s market research July/August 2002

Outdoor advertising delivers immediate results for advertisers. 29% say outdoor advertising caused them to visit a retail store within a week. The more time spent in the car, the more likely that outdoor advertising motivates consumers to visit a retail store.

– Arbitron National In-Car Study, 2003

96% of respondents say mobile advertising is more effective than traditional outdoor advertising.

– Outdoor Advertising Magazine TACA’s market research July/August 2002

Individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions.

– Outdoor Advertising Association of America, Inc.